Every organisation needs to be aware of its vulnerabilities and should have a plan in place to deal with a crisis situation should it occur. With the advance of social media, where and how a crisis develops is ever more complex. No organisation can afford to hide in a crisis as it has the potential to damage relationships with clients and stakeholders, wreak havoc with the reputation, seriously effect revenue, and in the most serious of cases possibly result in closure.

Crisis Planning

UFS MarCom works with clients in advance of any potential crisis, planning such things as:

• Reactive statements
• Preparing spokespeople, including media training
• Monitoring traditional and online media
• Devising an action plan that could be put into place should any crisis become a reality
• Developing an internal communications strategy to include communications to relevant stakeholders
• Crisis social media strategy

To find out more how we can help you, contact us.